Renault India to launch new compact car by 2015

Renault is developing a new small car for the Indian market. The new small car is called the A-Entry for now and is based on the Datsun Redi Go platform that Nissan and Renault are developing for emerging markets. The A-Entry will be priced lower than the Pulse, the lowest priced Renault car sold in India presently. Expect the A-Entry’s price to start well under Rs. 4 lakhs.

Renault wants to capture a large segment of market share in the small car space with the A-Entry. The company is aiming to make a big impact like it did with the Duster SUV. The small car will be powered by an 800 cc petrol engine, the engine capacity that is standard on India’s hot selling small cars like the Alto 800 and the Eon. The engine is being developed in India.
Since the Renault A-Entry will share its engine and platform with the Datsun Redi Go, both cars will be built on the same assembly plant at Oragadam where Renault runs a joint factory with alliance partner Nissan. While both cars will share the manufacturing facility, they will be very different in terms of the features offered. The Renault product is expected to feature a larger set of features and a better fit and finish.
The Datsun Redi Go will be priced lower than the A-Entry, with its starting price between Rs. 2-3 lakhs. The A-Entry will be launched in India by end 2015. The car will be sold in India initially with Renault also planning to launch it in other emerging markets. Brazil and South Africa are two international markets that are on the radar of the A-Entry. Since the car will be produced in India, the Oragadam factory could become an export hub for Renault, as has been the case with Nissan, a car company that export more cars from India than it sells locally.

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